12
Feb
Call me… if you want to
Dear PR Flack:
When a journalist (OK, yes, that would be moi) doesn’t show up for a scheduled conference call, did you ever think about calling to see if maybe he got the time wrong? Even those of us who are seasoned pros sometimes mangle our East Coast and West Coast time zones.
What is the possible use of waiting twenty minutes and then sending an e-mail? Not everyone’s e-mails arrive instantaneously, you know. Why would I blow off an interview I requested? You’ve wasted my time and the time of your source.
xoxo,
- Imperfect but Still Interested
