How’s the glass house?
Dear PR Flack:
If I may quote your CEO’s blog entry from August 22nd of this year: “In essence, there are many ways one can utilize social media today to become a better PR pro.”
One of those ways is NOT mass-emailing bloggers. Just as you wouldn’t send out a blanket pitch to a randomly generated media list, similar rules apply for social media (especially in the tight-knit food blog world). We expect that PR pros will take a few seconds to weed out inappropriate blogs on a list, learn what the remaining blogs’ foci are, and then customize and target the most relevant pitches and messages accordingly.
After all, if your CEO publicly called out an account rep at [a competing agency] for pitching him and his blog on a service they were representing (which he pointed out, and I agree, was a clear lack of targeting or research on [the other guy]’s part), why would [your agency's] employee commit a similar foul?
One last thing: I think you meant to quote Bobby Flay as saying, “I bathe in it.” Not, “I bath in it.”
xoxo,
- Carol
