10
Oct
No news is (still) no news
Dear PR Flack:
This is the second time I’ve received this pitch from you — there was no news value the first time, and just changing the font and adding a logo doesn’t make it any more newsworthy, in case you were wondering. At the very least, you could have spent your time strengthening the writing or building a stronger pitch with actual news value, but I’m sad to see that didn’t happen.
Take it from someone who has been doing public relations and media relations for the past 20 years and has owned her own successful public affairs firm since 2001, emails like this give the entire profession a bad name.
xoxo,
- Carol
