15
Oct
Oh, delicious irony
Dear PR Flack:
No, I don’t know how many people open my e-mails, but I do know that if they open them they’ll find me calling them by their name, rather than someone else’s name.
As you say in the body of your pitch, people definitely rather like it when an e-mail is addressed to them. Especially one proclaiming to be from an organization that can help you to deliver better e-mail pitches. Mr. Creamer is a wonderful, accomplished chap I’m sure. But I go by Mr. Bloom. Or, even better — for that “personal” touch — you can call me Jonah.
xoxo,
- Jonah
