Dear PR Flack:

I didn’t reply to your earlier message because, frankly, it looked like spam, or at the very least a massive form letter. One example: Legitimate PR inquiries generally address their recipients by name.

If that wasn’t enough to set off alarm bells, I couldn’t figure out why you’d consider me “one of 20 creative mobile users” to play with your client’s new phone. Maybe you can connect the dots for me?

I’m a professional writer and photographer; I’m not in the habit of creating content for large multinational corporations without compensation. Your offer of a two-week smartphone trial “cover[ing] all postage costs” (um, gosh, how generous!) is perplexing, to say the least. Do you work pro-bono?

xoxo,
- Anita

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