12
Mar
Swearing of the green
Dear PR Flack,
Just because your client’s booze is a lurid shade of green — or, better yet, comes in a green bottle — doesn’t make it “a no-fail suggestion” for St. Patrick’s Day.
I’m sure you’re anxious to capitalize on the juggernaut, but really, let’s think about this: Cheap dyed-green beverages and drunken excess by amateurs. Is that really consistent with the brand image you’re trying to create?
If you’re not promoting Irish whiskey or Guinness, don’t bother. You look ridiculous.
xoxo,
~ The cocktail bloggers
