28
Oct
We’ll be the judge of that
Dear PR Flack:
We really like your client’s product, but we must insist you stop telling us “I think your readers will appreciate…” — especially twice in the same note.
It’s lazy, smug, and bossy… not exactly the businesslike tone you’re aiming for, is it?
If we aren’t quite sure what our readers will appreciate, we’ll be sure to ask them.
xoxo,
- Us
